The phrase denotes software applications designed to eliminate advertisements within the Safari web browser on Apple’s iOS operating system. These tools function by identifying and blocking elements of webpages designated as advertising, enhancing the user experience through cleaner browsing and reduced data consumption.
Implementing such software offers several advantages, including improved website loading speeds, decreased bandwidth usage, and enhanced online privacy by preventing the tracking associated with certain advertisements. Historically, the rise in intrusive and pervasive online advertising has spurred the development and adoption of these ad-blocking solutions.